The combined Embarcadero and CodeGear will continue to be *the* go-to company for ISVs (independent software vendors) and MicroISVs.
With the announcement this week on Embarcadero’s signing of a definitive agreement to acquire CodeGear, there is much chatter about the combination of application and database development and how sweet the combination of CodeGear and Embarcadero will be (the combined company will be able produce incredible heterogeneous products and features for every app, web, or database developer on the planet that would simply be impractical, impossible, or insane for just about any other company) - however, if you’re a developer who doesn’t use or require a database today then "how is all of this news a good thing for me?" Well rest assured it is good. Very good.
For certain, the technical combination of CodeGear and Embarcadero will enable app/database development innovations on a whole new level, but at the core of all of our IDE tools is the application itself. While the majority of applications today are database driven or connected, for many hundreds of thousands of developers - particularly ISVs and MicroISVs building packaged software, a database may either not be required or is just not at the top of your shopping list. More than half of ISV/MicroISV packaged applications include a database but what typically matters most to developers building packaged software is performance, footprint, quality, deployment, and usability. If you are a developer building packaged software you want to be able to maximize the value your customers’ hardware, CPUs, graphics, and OS. You want to build applications that look good, work good, and go fast. You want to be able to leverage hardware and equipment connected to PCs. You are beginning to build applications that are starting to crack the 4GB barrier and your customers have begun to reach critical mass with 64bit machines. You want to exercise both CPU cores that are in most desktops and laptops today, and you want to start designing to leverage the four and eight cores that will soon be commodity. You want language features that will simplify coding and increase resilience without bloating the footprint or forcing you to use a VM. You want to build apps that look like art and work like art - without necessarily being artistically blessed yourself. You want to build applications for a global customer base but you don’t want to have to sink all your waking hours internationalizing. And many of you want to be able to deploy to the other cool OS desktops on the playground.
And then there is that moment when the databaseless ISV decides it’s time add data persistence. For many an experienced programmer who happens to be completely inexperienced with databases, you might as well be learning to speak Klingon. That’s when well integrated connectivity, components, tools, and products come to the rescue. You want it to be seamless, incredibly high performance, often embedded into/with your application, and you don’t want it to get in the way. Oh, and you want to use the database engine/server from the vendor of you or your customers’ choosing.
Since the founding of Borland we’ve been a leader in IDEs, languages, and compilers, and a particular favorite among ISVs and MicroISVs. We’re also established and recognized leaders in RAD Client/Server database and Java/Web application server development. Since spinning out of Borland a year and a half ago, as CodeGear we’ve made significant technology achievements and steps forward for our customers, but combining Embarcadero and CodeGear creates a developer tool powerhouse that will accelerate our combined vision and our ability to address your needs. If you love what we’ve been doing - we’ll only get better, and if you have a lingering complaint, we’ll be better able to accelerate the solution. By combining with Embarcadero you will no doubt hear a lot more about databases and database development, but we also will be turning up the volume (externally and in our development plans) on the needs of ISVs and packaged software, and we are listening to you. You will very soon have a 500+ person global company behind you that is 100% focused on application and database developers. We will be the one stop shop for all developers – that most certainly includes ISVs and MicroISVs. Get ready, it’s going to be fun. MichaelPosted by Michael Swindell on May 9th, 2008 under Uncategorized |