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Appmethod TechCrunch article and preview at next week’s SxSW conference

A TechCrunch article, "Embarcadero Launches AppMethod, A New Multi-Device Development Platform For Native Apps" appeared this morning with preliminary information about a new product in development here at Embarcadero Technologies. We have received great early feedback from developers upon hearing the news. We are very excited to be able to reach out to a wider circle of developers who are looking to "build fast apps fast". Our team will be previewing Appmethod at next week’s SxSW (South by Southwest) conference in Austin Texas. Concurrently, we continue to develop next generation product releases for our RAD Studio, Delphi and C++Builder customers as outlined in the recently released March 2014 roadmap (http://edn.embarcadero.com/article/43677.

Appmethod is the complete app development platform for building fast apps fast for Android, iOS, Windows and OS X. With Appmethodā€™s object oriented languages, extensible component-based APIs, and visual development environment, developers can deliver cross-platform, multi-device apps 5x faster than with other tools. Additional Appmethod information is available at the following URLs:

For our current customers, your investment in our products are secure for decades and platforms to come.

For customers still using older versions of our developer tools you can buy RAD Studio, Delphi or C++Builder version XE5 at the low upgrade price if you have any earlier version of Delphi, C++Builder, RAD Studio or Borland Developer Studio. Get the latest tools to develop apps for Windows, Mac and mobile and enjoy the savings! If you are using our latest Delphi or C++Builder XE5 Professional releases and need to build mobile versions of your applications, we have a 50% off special offer on our Mobile Add-On Packs. These offers area available through March 31, 2014. You’ll find full details at http://www.embarcadero.com/radoffer .

We have also recently announced our new "RAD License Recharge Plan" that allows you to continually recharge your RAD Studio, Delphi or C++Builder license with every major release at an affordable License Recharge fee for each release. Rather than trying to decide which release to upgrade to each year, with the Recharge Plan you can now stay up-to-date with every release and all the latest new features, OS versions and new device support all year long - all for less than the price of one single annual upgrade. With major upgrades being released more frequently, now averaging twice per year, it’s the best and most affordable way to stay current as each new upgrade is released.

Join the Development Fun!

For all developers (teams, individuals, old, young, new, current, lapsed, big, small, etc) who need to build software for desktop, mobile, cloud, enterprise, devices and gadgets, and want to do it using one codebase, come join the fun and learn how to "Build Fast Apps Fast for Android, iOS, Windows and Mac".

{ 9 } Comments

  1. Joseph | March 6, 2014 at 9:36 pm | Permalink

    Mr. Intersimone, I’m confused about this. From what’s available it so far is seems like C++ Builder and Delphi in a single IDE, but otherwise it’s the same languages, compilers, FireMonkey, etc. yet with a different pricing model. Am I completely off-base?

    >developers can deliver cross-platform, multi-device apps 5x faster than with other tools.

    Now there’s the kind of statement that needs quantifying as to what other tools and what method of benchmarking was employed to arrive at it. :-)

  2. markus_ja | March 7, 2014 at 2:51 am | Permalink

    Glad to hear. I think that’s the right direction.
    Maybe better, separating the products Delphi VCL and FMX (aka AppMethod) and having different update cycles.

  3. Anonymous Coward | March 7, 2014 at 6:24 am | Permalink

    Its a kinda good news, bad news thing…

    Does that new tool means that in the near future (let’s say in the time of XE6 version to be released)
    all of Delphi/C++ Builder customers will have to buy another highly priced license (in this case a AppMethod license) to keep providing multi-platform software?

  4. David Intersimone | March 7, 2014 at 8:14 am | Permalink

    Anonymous:

    Developers can choose - if you need it all - Windows (VCL/FM), OSX, iOS and Android - then Delphi, C++Builder and RAD Studio are for you. If you are new and only need to build for 1,2,3,4 or more platforms then you have a choice.

    We also recently launched our new RAD License Recharge Plan allows you to continually recharge your RAD Studio, Delphi or C++Builder license with every major release at an affordable License Recharge fee for each release. Rather than trying deciding which release to upgrade to each year, with the Recharge Plan you can now stay up-to-date with every release and all the latest new features, OS versions and new device support all year long - all for less than the price of one single annual upgrade. With major upgrades being released more frequently, now averaging twice per year, it’s the best and most affordable way to stay current as each new upgrade is released. http://www.embarcadero.com/products/recharge-program-for-rad-studio-delphi-and-cbuilder

  5. David Intersimone | March 7, 2014 at 8:17 am | Permalink

    Joseph - different focus for different types of developers: a developer that needs it all - RAD Studio, Delphi or C++Builder. A developer that only focuses on mobile (or one mobile platform) for example - has a choice. There are some other differences (installation, deployment choices, etc). If you want/need everything (compilers, platforms, cloud, BaaS, multi-tier, total deployment options, etc) then choose RAD Studio, Delphi or C++Builder. A lot of the information is detailed in the FAQ.

  6. Wilfred Oluoch | March 9, 2014 at 9:48 pm | Permalink

    My suggestion is to call the product RAD Studio Mobile Edition to avoid the confusion about that the product actually does. The way I see it, its everything RAD Studio has, but with those parts that are relevant for mobile cross-platform development only. In other words, where Apps live. Then keep it iOS,Andriod and Windows Phone.

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