In the Evans Data March 2008 Developer Marketing Patterns annual report one of the questions asked was “Which of the following methods of receiving product info do you like MOST?”, the results were:
- Online newsletters – 26.5%
- Email from the vendors – 21.0%
- Evaluation copies sent to you unsolicited (CDs sent in the mail) – 15.2%
- Ads in print publications – 12.0%
- Direct snail mail from the vendors – 11.4%
- Announcements in online forums – 7.3%
- Presentations at trade shows – 6.4%
- Phone calls from sales reps – 0.3%
I also get my information, product, and news flows using: RSS feeds, Blogs, Twitter, Facebook, Second Life, YouTube/Google Video and other video sites, Product announcements inside of the IDE I use every day, Google Alerts, and talking with friends.
There are so many more of the “new” alternatives to online newsletters and Email. Spam filters and volume of spam will continue to make email the least attractive way to communicate. My daughters, for example, send less and less email and use Live Journal, SMS, FaceBook, and Twitter as their communication vehicles with friends, families, schools, groups, and businesses.
Barack Obama used several Web 2.0 and social network technologies during his campaign and is now using them as U.S. President.
We’d like to hear from software and database architects, developers, and database administrators how you get your information. I’ve created a Survey Monkey survey with several choices at Click Here to take survey. You can also add additional comments about the other ways you get your product and technical information.
Click Here to take How you get your Software and Database development products information survey
{ 1 } Comments
I, too, rely on Delphi Feeds.
Tried the survey. Survey Monkey seems to need JavaScript.
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